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wisgoon logo@10x

dargahi logo@10x

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expotic logo@10x

logo isfahan exh@10x

logo hozeh

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In terms of technical and artistic execution, Anar Studio created a unique visual signature for this project by combining classic and modern techniques. The production process began with the design of characters and custom environments through "digital painting" to convey a sense of authenticity and artistic finesse in every frame. Next, to achieve smooth and flexible movements, character animation was meticulously executed in "Moho" software, bringing facial expressions and humorous mimics to life in the best possible way. Finally, by utilizing the advanced capabilities of "After Effects" in the compositing phase, adding animated visual effects, and professional color correction, the final output achieved a high and stylish standard, reminiscent of a top-tier and distinctive motion graphic work.

In the first step, this project was assigned to Anar Studio with the approach of redefining Basalam's visual identity in the digital space. The main challenge in the client's brief was to achieve a balance between "content utility for social media" and "creating an entertaining experience." The goal was to produce works that, in addition to conveying brand concepts, would instill a sense of dynamism and "coolness" in the audience by utilizing a touch of humor and a friendly tone. These videos were engineered to not only be seen in the fast-paced traffic of social networks but also, by relying on an engaging narrative structure, to keep the audience engaged until the end and establish a deep connection between Basalam's marketplace and its users.

Basalam Introduction Motion Graphic

In terms of execution, this work was produced with a completely 'realist' approach and a cinematic vision to do justice to the diversity and richness of the Iranian land. The production team, through extensive travel to various parts of the country, captured pure and vibrant images of the hustle and bustle of life in Iranian villages, where each frame speaks to the connection between human, land, and idea. The soundtrack of this work, meticulously composed by Mohammad Hassan Bina, added a deep layer of emotion and epic grandeur to the visuals. However, what has given this work historical credibility and weight is the enduring and magnificent voice of the late Naser Tahmasb; a masterful narration that embeds the words into the viewer's soul and has transformed the Nesha event teaser from a mere advertising product into a first-class and lasting documentary-advertisement.

The Nesha National Event was formed with the aim of identifying and fostering innovative capacities in the heart of Iran's villages. Anar Studio was tasked with capturing the grandeur of this strategic movement in the form of a luxurious and trend-setting teaser. The client's brief emphasized creating a work that, beyond a simple introduction, would narrate the link between deeply rooted rural authenticity and modern entrepreneurial concepts. The main goal was to represent the self-esteem and hidden potentials within Iran's geographical veins, such that viewers would experience a sense of national pride and hope born from reality itself. This project sought to present an intelligent and dignified image of 'rural innovation' that aligns with major national standards.

Nesha National Event

In the execution phase, the project relied on contemporary advertising photography, with high sensitivity to staging, subject selection, styling, and lighting, so that each frame conveyed a clear yet warm and friendly identity. The composition of the images was designed so that the diversity of characters and differences in styles were not only visible but became a strong point of the visual narrative. The use of color, texture, clothing, and accessories, alongside precise direction of subjects in front of the camera, resulted in the creation of images that were both effective from an advertising perspective and aesthetically professional and elegant. The final outcome was a collection of images that, with a clear and modern expression, conveyed this key message: In Basalam, every individual, with any style and taste, can find their place, grow, and be part of a larger movement.

In this project, the client's main challenge was to present an inclusive, human, and believable image of "Basalam"; a brand that wanted to show it is not limited to one group, one lifestyle, or a specific taste, but rather a platform for all people, regardless of their worldview, life, or preferences, to participate, be seen, and build their path to growth. Accordingly, the project's creative approach focused on representing the real diversity of users and sellers; from individual and cultural differences to various lifestyles and different perspectives on work and progress. The goal was for the audience, when encountering the images, to see not just an advertisement, but an honest reflection of possibility, participation, and collective progress; a narrative that defines Basalam as an accessible social and economic ecosystem for everyone.

Advertising Photography for Basalam Social Marketplace

Utilizing a modern space and extensive support facilities, this center offers services such as specialized consulting, networking among innovation sector activists, and organizing national and international events to introduce and empower players in the country's innovation ecosystem. In addition to serving as a strategic connection point for the growth of startups and entrepreneurs, Expotech helps strengthen the infrastructure of Iran's innovation and entrepreneurship ecosystem. The center's strategic collaborations with the Trade Promotion Organization of Iran, Isfahan Municipality, Isfahan Chamber of Commerce, Industries, Mines and Agriculture, and Isfahan International Exhibitions Company—alongside its excellent geographical location adjacent to the main international exhibition site—are considered unique advantages of membership in this center.

Expotech is the first exhibition innovation and technology center in Iran, established with the aim of connecting innovators, startups, technology companies, and leading industries. This center's mission is to integrate the experience of visiting exhibitions in the Islamic Republic of Iran with concepts of innovation and technology, creating a bridge between the world of creative businesses and the country's industrial sector. Expotech was founded in 2024 under the supervision of Isfahan International Exhibitions Company, and its primary approach is to transform innovation into real commercialization and showcase technological applications in the development of industries and services.

Visual Identity of the Exhibition Innovation Center

In the design phase, the logo structure and visual identity elements were developed with a minimal and flexible approach to ensure seamless and legible performance across digital environments—from the platform's user interface to promotional applications. The selection of simple yet dynamic forms, modern typography, and a vibrant, energetic color palette resulted in a visual personality that both reinforced the brand's technological and smart essence and imbued it with a young, agile, and contemporary feel. Although this platform ultimately did not reach the launch stage, the outcome of this design process was a cohesive and well-crafted visual identity that could present a fresh and distinctive image of a digital hotel management service.

The RackSmart logo and visual identity design project was initiated with the goal of shaping a distinctive face for an online hotel management platform. This platform aimed to provide a smarter experience for hotel managers by simplifying management and operational processes. The project brief emphasized creating an identity that simultaneously conveyed a sense of digital innovation, efficiency, and dynamism, while also aligning with the professional atmosphere of the hospitality industry. Therefore, efforts were made to ensure the brand's visual language possessed a modern, sporty, and up-to-date character—an identity that could stand out in the competitive landscape of technological startups, yet also instill the necessary trust and seriousness for professional audiences in this field.

RackSmart Visual Identity Design

In the realm of visual identity, Dargahi Leather is built upon the aesthetics of 'classic minimalism.' The brand's logo and graphic elements are designed with inspiration from natural leather textures and delicate stitching lines, evoking precision and refinement in production. The visual identity's color palette is a collection of earthy tones, burnt browns, charcoal black, and gold/copper details, directly intertwined with the main product materials, conveying the warmth of natural leather to both digital and physical spaces. The use of elongated and strong typography alongside clean and appealing layouts on the website and packaging items presents a 'chic and polished' and high-end image of the brand; an image that convinces the audience that choosing 'Dargahi Leather' is not a simple purchase, but an investment in a lasting and prestigious style.

In designing the verbal identity of the 'Dargahi Leather' brand, the goal went beyond a mere trade name; it was to evoke a sense of 'inherited authenticity' and 'family prestige.' The name 'Dargahi,' as a trusted signature, forms the core message of the brand—a message built on trust, durability, and the connection between traditional leather craftsmanship and modern lifestyle. The brand's tone is chosen to be dignified, intimate, yet authoritative, so that the audience, upon hearing or reading its content, experiences the feeling of being in an authentic fashion house. Dargahi is not just a seller of goods; it is a narrator of an artistic story born from nature and refined by the hands of artisans—a verbal identity that considers 'quality' not a claim, but an inherent right for the discerning customer.

Dargahi Leather

In the logo design, the main idea was based on the 'MB' typography; a combination of the brand's initials intelligently designed with a geometric and fluid structure to ensure both simplicity and readability, while also conveying a sense of power and dynamism. Soft curves alongside precise angles represented the brand's dual meanings: pleasure and speed, quality and vibrancy. The chosen color palette was a combination of appetizing colors with warm and modern tones, which, alongside a cohesive visual identity system—including patterns, a custom typeface, and logo proportions—gave the brand a complete and unified character. The result is a bold, modern, yet friendly visual identity that successfully communicates the taste of 'Mr. Burger' to the audience even before the first bite.

In the Mr. Burger logo and visual identity design project, the main goal was to create a graphic language that simultaneously evoked a sense of energy, authenticity, and distinctiveness in the viewer's mind. Mr. Burger, as a modern restaurant with a young and vibrant spirit, sought an identity that would distance itself from common fast-food clichés while still resonating with the audience through a friendly and recognizable language. The client's brief emphasized that the brand should be 'cool, friendly, and energetic' without compromising its credibility or quality—an identity that perfectly bridges the gap between a popular and professional brand by combining pure taste with an urban experience.

Mr. Burger Visual Identity Design

In the design process, the logo was developed with a typographic approach, based on a balanced and delicate structure, to reflect the brand's minimalist and modern spirit. The font selection and letter proportions were carefully chosen to maintain a sense of elegance and dignity alongside high readability. Subsequently, an integrated visual identity system was developed, including a controlled color palette, logo usage guidelines, graphic patterns, and application methods for various packaging and media. The result of this process was a cohesive and chic visual identity for 'Ayrin,' which successfully shaped the image of a modern, tasteful, and yet enduring brand in the minds of its audience.

The logo and visual identity design project for 'Ayrin' began with the goal of creating a distinctive face for an apparel brand; a brand that sought to strike a delicate balance between elegance, simplicity, and a contemporary approach to fashion. The main emphasis in the project brief was on creating an identity that, while minimal, possessed a chic and recognizable personality, capable of conveying a sense of trust, quality, and refined taste to the audience. Therefore, efforts were made to design the brand's visual language in a way that would not only be striking in advertising environments and social media but also maintain a subtle and professional presence in physical applications such as clothing labels, packaging, and product tags.

Ayrin Apparel Visual Identity Design

In this teaser, an energetic and engaging atmosphere was created using fast editing, vibrant colors, and showcasing examples of popular user content—including images, videos, and social interactions. The visual narrative was designed to convey the feeling of 'sharing moments' and 'connecting with others,' a concept that is at the core of the Wisgoon user experience. Additionally, at the end of the teaser, by displaying the brand's name and visual identity along with a simple call to action, the audience is invited to join and experience this social network.

This teaser was published as video pre-roll advertisements on various websites and internet platforms. Due to its short design, fast pace, and direct message, it successfully garnered widespread attention. In total, this campaign achieved over 100 million impressions across the web and played a significant role in increasing brand awareness and attracting new users to the Wisgoon social network.

To introduce the 'Wisgoon' social network, a short promotional teaser was designed and produced. Its goal was to quickly capture audience attention on social media platforms and also to be published as pre-roll advertisements before videos. The main focus of this teaser was to showcase Wisgoon's dynamic, entertaining, and social environment, allowing the audience to understand the platform's nature within the first few seconds and be motivated to install or use it.

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